Advertisement is one of the Media most efficient persuasive communicative activities designed to marketing different ideas and products with the aim of influencing consumers' perception of goods and services. The present study sheds light on the most prominent rhetorical devices that constitute the persuasive structure of the Hebrew advertisements published in various media outlet. The study is conducted by means of analyzing the linguistic structure of the advertising texts and according to the analytic and descriptive approach to know the characteristics and the functions of the oratorical devices used in the advertising industry. The research elucidates that most of the advertisements are written in slang language, and this is due to the desire to address the audience in an appealed to emotions desirable language. Furthermore, the study illustrates that the phenomena of recurrence and metaphor are the most used rhetorical devices in Hebrew advertisements.
Geodesy is concerned with the relative positioning of points and the gravity field of the earth. For this task, a well-defined coordinate system is needed on which measurements are normally tied to a set of reference points called a geodetic datum (geoid or ellipsoid). The Global Positioning System GPS gives accurately the three-dimensional position of a point (latitude, longitude, and ellipsoidal height) and can measure under all weather conditions. The coordinates of the GPS reference to the World Geodetic System1984 (WGS 84), a global ellipsoid having its origin as the mass center of the earth, and height, referenced to the surface of the ellipsoid . In this research , using RTK-DGPS technique Data collection for study local and level
... Show MoreIn this paper, we derived an estimator of reliability function for Laplace distribution with two parameters using Bayes method with square error loss function, Jeffery’s formula and conditional probability random variable of observation. The main objective of this study is to find the efficiency of the derived Bayesian estimator compared to the maximum likelihood of this function and moment method using simulation technique by Monte Carlo method under different Laplace distribution parameters and sample sizes. The consequences have shown that Bayes estimator has been more efficient than the maximum likelihood estimator and moment estimator in all samples sizes
In the present paper, three reliable iterative methods are given and implemented to solve the 1D, 2D and 3D Fisher’s equation. Daftardar-Jafari method (DJM), Temimi-Ansari method (TAM) and Banach contraction method (BCM) are applied to get the exact and numerical solutions for Fisher's equations. The reliable iterative methods are characterized by many advantages, such as being free of derivatives, overcoming the difficulty arising when calculating the Adomian polynomial boundaries to deal with nonlinear terms in the Adomian decomposition method (ADM), does not request to calculate Lagrange multiplier as in the Variational iteration method (VIM) and there is no need to create a homotopy like in the Homotopy perturbation method (H
... Show MoreThis study is descriptive and theory of Dawn syndrome as the problem of research lies in the need to identify the identification of the causes of Dawn syndrome and its symptoms and methods of dealing with it, which has become a problem that needs treatment, especially after the numbers have become high in Iraq, which has not yet taken the necessary importance for treatment and care.
The objectives of the research were summarized in the identification of the most important causes of Dawn syndrome and its symptoms and diagnosis and ways or methods of dealing with people with Dawn syndrome in order to develop therapeutic plans for him.
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An evaluation was achieved by designing a matlab program to solve Kepler’s equation of an elliptical orbit for methods (Newton-Raphson, Danby, Halley and Mikkola). This involves calculating the Eccentric anomaly (E) from mean anomaly (M=0°-360°) for each step and for different values of eccentricities (e=0.1, 0.3, 0.5, 0.7 and 0.9). The results of E were demonstrated that Newton’s- Raphson Danby’s, Halley’s can be used for e between (0-1). Mikkola’s method can be used for e between (0-0.6).The term that added to Danby’s method to obtain the solution of Kepler’s equation is not influence too much on the value of E. The most appropriate initial Gauss value was also determined to
... Show MoreCompression of speech signal is an essential field in signal processing. Speech compression is very important in today’s world, due to the limited bandwidth transmission and storage capacity. This paper explores a Contourlet transformation based methodology for the compression of the speech signal. In this methodology, the speech signal is analysed using Contourlet transformation coefficients with statistic methods as threshold values, such as Interquartile Filter (IQR), Average Absolute Deviation (AAD), Median Absolute Deviation (MAD) and standard deviation (STD), followed by the application of (Run length encoding) They are exploited for recording speech in different times (5, 30, and 120 seconds). A comparative study of performance
... Show MoreSnowfall is one of the most important natural phenomena that can be seen in the
winter which is considered as a rare phenomenon in the Middle East. Snow is
covering parts of mountains in northern Iraq and neighboring countries in the first
months of the year. In this research, the snow cover can be detected and monitored
using pseudo color method, and the Normalized Difference Snow INDECES
(NDSI). Snow cover is difficult to detect in true color satellite images because the
white color of snow cover is the same color with the cloud cover. Modis sensors that
carried by Terra and Equa satellites images have been used in different bands and
different resolution and the case studied in 4/2/2017, 5/2/2017.
Chromium oxide nanoparticles were synthesized using cauliflower extract by two methods: simple chemical method and the sol-gel method. These technologies are new, environmentally friendly and cheap. Cauliflower contains plant materials and biomolecules (chromium, phenols, alkalis, vitamins, amino acids, quinones, etc. (that convert chromium chloride hexahydrate (CrCl3.6H2O) into chromium nanoparticles. The plant extracts also act as diluents, stabilizers and anti-caking agents. X-ray diffraction (XRD) analysis showed that the size of the crystals decreased from (36.1 to 57.8) nm using the simple chemical method to (13.31 to 20.68) nm of Cr2O3 using sol-gel.
... Show MoreDigital Elevation Model (DEM) is one of the developed techniques for relief representation. The definition of a DEM construction is the modeling technique of earth surface from existing data. DEM plays a role as one of the fundamental information requirement that has been generally utilized in GIS data structures. The main aim of this research is to present a methodology for assessing DEMs generation methods. The DEMs data will be extracted from open source data e.g. Google Earth. The tested data will be compared with data produced from formal institutions such as General Directorate of Surveying. The study area has been chosen in south of Iraq (Al-Gharraf / Dhi Qar governorate. The methods of DEMs creation are kri
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