This study sought to understand how critical cultural awareness was in translating English idioms into Arabic, particularly in political news where clarity and precision are paramount. The challenges that arise from the linguistic and cultural disparities between the two languages include differences in metaphor, image, and cultural reference. The study demonstrates, through the lens of Skopos Theory, how efficient translation relies on the function and intent of the text taking precedence over word-for-word equivalence and cultural context. Overall, the study establishes the need to transform idioms so that they better align with what is appropriate given the expectations of the audience. The results highlight the importance of inn

The article is devoted to the Russian-Arabic translation, a particular theory of which has not been developed in domestic translation studies to the extent that the mechanisms of translation from and into European languages are described. In this regard, as well as with the growing volumes of Russian-Arabic translation, the issues of this private theory of translation require significant additions and new approaches. The authors set the task of determining the means of translation (cognitive and mental operations and language transformations) that contribute to the achievement of the most equivalent correspondences of such typologically different languages as Russian and Arabic. The work summarizes and analyzes the accumulated exper

The article is devoted to the issue of word-formation motivation, which does not lose its relevance and plays a role not only in disclosing formal-semantic relations between words of one language and has not only theoretical, but also applied significance. The authors consider word-formation motivation consistently in its varieties in a comparative way on the materials of so different languages as Russian and Arabic and approach the mechanism of achieving semantic equivalence of translation. To the greatest extent, word-formation activity today, due to objective reasons, affects some special branch (technical, medical, etc.) vocabulary, which is increasing from year to year in national dictionaries. This extensive material, selected

Football has progressed from being a ritual and a celebration to become an amateur sport, a professional sport, and now, increasingly, a commercial sport. In the analysis of football business model, the systemic approach should be adopted. If sport is regarded as one of the business sectors, then the application of business system methodology can be fully justified. The interest to create strong football business system calls for the search of the ways of popularizing football business model and boosting the economic potential of its participants. In the research literature tend to ignore the business processes within the sports business. Besides, the systemic approach in football business is usually limited to p

  يعد اقتصاد الارجوارني ( البنفسج ) احد انواع الاقتصاد الذي يعد ركيزة اساسية لنمو الاقتصادي الدول كافة ، و يشير اليه الاقتصاد المدمج باثقافة كما يشير لون البنفسج للابداع ومنه جاءت التسمية ، ظهر اول مرة في فرنسا 2011 ومنها بدء الاهتمام بهذا النوع من الاقتصاد في كافة الدول منها اللمملكة العربية السعودية بعدها دولة نفطية وذات اقتصاد ناشئ تحاول الانفتاح و التوسع في كافة مجالات التنمية و التطوير الاقتصادي ، فيلح

على الرغم مما صدر من كتابات متعددة في اللغة العربية لنقد حقل الاستشراق ، فان هذا الحقل مازال يحتمل مزيدا من الدراسات ، لما يشكله من تحد كبير للمتلق العربي بما قدمه على مدى قرون من تطور المعرفة الاستشراقية عن الشرق . منذ النصف الأول من عقد الستينات من القرن العشرين ، بدأت تظهر سلسلة من الدراسات المضادة لللاستشراق . وتعد مقالة المفكر المصري أنور عبد الملك (الاستشراق في أزمة)( ) (Orientalism in Crisis) التي نشرها في مجلة Dio

MR Younus, Alustath, 2011

An advertisement is a form of communication intended to promote the sale of a product or service, influence public opinion, gain political support, or to elicit some other response. It consists of various type, including style, target audience, geographic scope, medium, or purpose. An advertisement should catch a person's attention and quickly create a memorable impression. The main aim of the present paper is to investigate the phonological problems of translating English international TV advertisements into Arabic. It deals with the most common and popular TV advertisements. The importance of such advertisements lies not in its information content rather than in the achievement of the desired impact on the receivers. When translating such