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دور عناصر المزيج التسويقي في تعزيز ولاء الزبون بحث ميداني في مجموعة من أسواق المفرد الكبيرة في بغداد
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يتمثل الهدف الأساس للبحث بالتعرف على دور عناصر المزيج التسويقي (المنتج، السعر، الترويج، التوزيع، العاملون، الدليل المادي، العملية) في تعزيز ولاء الزبون (الولاء السلوكي، الولاء الموقفي، الولاء الادراكي)، ولغرض تحقيق الهدف اعتمد الباحث المنهج الوصفي التحليلي لتحليل فرضيات الارتباط والتأثير للبحث، تم جمع المعلومات من خلال الاستبانة التي عدت لهذا الغرض، وجرى استطلاع آراء (300) زبون من زبائن الأسواق، واستعمال البرنامج الاحصائي (SPSS & Amos 26) لغرض اختبار علاقة الارتباط والتأثير، وتوصل البحث إلى مجموعة من الاستنتاجات أهمها   (وجود تأثير لعناصر المزيج التسويقي الترويج، التوزيع، العاملون، الأدلة المادية في تعزيز ولاء الزبون سواء كان سلوكي أو موقفي أو ادراكي ولكن بدرجات مختلفة، وعدم تأثير المنتج، السعر، العملية في تعزيز ولاء الزبون) واختتم البحث بمجموعة من التوصيات اكدت أهمها على (ضرورة اهتمام الأسواق بتوظيف عناصر المزيج التسويقي وزيادة الاهتمام بالمنتجات المقدمة للزبائن بشكل أكبر وبما يتناسب مع احتياجاتهم فضلا عن الاهتمام بسياسات التسعير والعمليات المتبعة لزيادة تأثيرها على تعزيز ولاء الزبون).

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Publication Date
Tue Oct 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
أثـر الأدوات الداخلية لحوكمة الشركة على رأس المال الـعـامـل وانعكاسهما علـى القيـمـة الاقتصـادية المضـافـة: دراســة تطبيقيـة علـى عينــة مـــن الشـركــات الصنــاعــيــة المـدرجــة في بورصــة عـمّــان لــلأوراق المـالـيـة
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Abstract

Objective of this research focused on testing the impact of internal corporate governance instruments in the management of working capital and the reflection of each of them on the Firm performance. For this purpose, four main hypotheses was formulated, the first, pointed out its results to a significant effect for each of corporate major shareholders ownership and Board of Directors size on the net working capital and their association with a positive relation.  The second, explained a significant effect of net working capital on the economic value added, and their link inverse relationship, while the third, explored a significant effect for each of the corporate major shareholders ownershi

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Publication Date
Sat Oct 01 2022
Journal Name
Lark Journal
The problem of synonyms and similar words in the translation of the Holy Quran into Russian (based on the translation by Elmir Kuliev) اشكالية الترادف والكلمات المتقاربة في المعنى في ترجمة القران الكريم الى اللغة الروسية (بناءا على ترجمة إلمير كولييف) Проблема синонимов и близких по значению слов в переводе Священного Корана на русский язык (на материале перевода Эльмира Кулиева)
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In our research, we dealt with one of the most important issues of linguistic studies of the Holy Qur’an, which is the words that are close in meaning, which some believe are synonyms, but in the Arabic language they are not considered synonyms because there are subtle differences between them. Synonyms in the Arabic language are very few, rather rare, and in the Holy Qur’an they are completely non-existent. And how were these words, close in meaning, translated in the translation of the Holy Qur’an by Almir Kuliev into the Russian language.

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Publication Date
Fri Oct 01 2021
Journal Name
مجلة بحوث الشرق الأوسط
Влияние членения и порядка слов на грамматическое и семантическое значение простых предложений в русском языке. تأثير تقسيم وترتيب الکلمات على المعنى النحوي والدلالي للجمل البسيطة في اللغة الروسية
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Publication Date
Sun Mar 03 2024
Journal Name
Nasaq
Types and functions of comparisons (based on Russian and Arabic phraseological units) Типы и функции сравнений (на материале русских и арабских фразеологизмов) انواع ووظائف المقارنات )في االمثال الروسية والعربية
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Comparison is the most common and effective technique for human thinking: the human mind always judges something new based on its comparison with similar things that are already known. Therefore, literary comparisons are always clear and convincing. In our daily lives, we are constantly forced to compare different things in terms of quantity, quality, or other aspects. It is known that comparisons are used in literature in order for speech to be clear and effective, but when these comparisons are used in everyday speech, it is in order to convey the meaning directly and quickly, because many of these expressions used daily are comparisons. In our research, we discussed this comparison as a means of metaphor and expression in Russia

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Publication Date
Tue Dec 15 2015
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
أستخلاص الدهون من عظام الأبقار والأغنام والدجاج ودراسة محتواها من الأحماض الدهنية.: أستخلاص الدهون من عظام الأبقار والأغنام والدجاج ودراسة محتواها من الأحماض الدهنية.
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The aim of present investigation was Litilizing cow, sheep and chicken bones that included both hollow and flat to produce fat. The extraction rat was increased propotionally with rising temperature and extraction time for both cow and sheep bones. The lowest extraction rat form hollow and flat bones for cow and sheep was 12.66, 6.55, 6.93 and 7% respectively at 60°C for 3 hours. The highest extraction rat for hollow cow bones was 21.90% at 90°C for 5 houers, values for flat cow bones, hollow and flat sheep bones was 15.04, 16.4 and 12.8% respectively at 100°C for 5 hours. While, hollow and flat chicken bones resulted lowest extraction rate, thus thermal treatment was conducted only at 90 °c and showed propotional increase with incre

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Publication Date
Sun Sep 01 2013
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Responsibility of the external auditor to detect the activity result of the public construction companies in accordance with the going concern principle: دراسة تطبيقية في شركة الفاروق العامة للمقاولات الإنشائية
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The audit profession today gets an increasing interest by the financial , economic and legal contemporary societies , because of the importance of the technical & neutral auditor’s opinion to the financial reports beneficiaries in order to enable them making their investment decisions , but some of them whom suffered damage or loss when they made that decisions according to the mentioned financial statements which consolidated with auditor’s report , exposed the function to a responsibility and credibility crisis in addition to missing the trust especially at the latest years. They always ask why or what is the reason that cause the auditor didn’t giving us any warning signs about the economic mater for that companies.

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Publication Date
Wed Jun 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
الكلمات المشتقة من الاعداد
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الكلمات المشتقة من الاعداد

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Publication Date
Mon Jan 01 2018
Journal Name
مؤتمرات الآداب والعلوم الانسانية والطبيعية
ضغوط ما بعد الصدمة لدى العوائل العراقية النازحة نحو بغداد
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Publication Date
Tue Sep 03 2024
Journal Name
مجلة نسق
أسلوب الشرط من المنظور البلاغي
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The conditional style represents a form of structures built on associative relationships within the sentence sometimes, which also coincides with textual relationships at other times. It is based on the principle of semantic interrelation between the conditional verb and its response with a tool, as well as the textual context in which it is woven, which leads to the production of different meanings according to the stylistic structure of the condition and its context. Rhetoricians looked for those relationships and their semantic production especially with Al-Skaki and the rhetoricians after him, as they studied the harmony built on restriction and attachment in the conditional structure and what it carries of structural and semantic featu

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Publication Date
Mon Jul 01 2013
Journal Name
Iraqi Journal Of Agricultural Sciences مجلة العلوم الزراعية العراقية
EFFECT OF HARROW TYPE AND DRILL SEEDER'S SPEEDS AND DEPTHS ON SOME MACHINERY UNIT TECHNICAL, ECONOMICAL AND ENERGY REQUIREMENT INDICATORS تأثير نوع المنعمة وسٌرع وأعماق البذار في بعض المؤشرات الفنية والأقتصادية ومتطلبات القدرة للوحدة الميكنية
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