The research aims to provide an integrated knowledge framework for the two basic research topics of (marketing deception, organizational reputation), their main dimensions, and framing the knowledge within them in a serious attempt to provide appropriate answers to the questions of the research problem by diagnosing the nature of the relationship between the components of marketing deception to identify the elements and how to activate it via reputable organizational components. The research was based on the analytical survey method. The research sample targeted (364) pharmacies within the capital Baghdad exclusively, the main tool of the research was the questionnaire, as well as the design of models prepared fo

   The natural radioactivity levels in water samples along the Tigris river (one of the major rivers of the world) within Baghdad city were investigated to determine and evaluate the radioactivity risks in the water of the river. The specific activity of the radionuclides (²³⁸U, ²³²Th, ⁴⁰K, and ¹³⁷Cs) for thirty different water samples from Tigris river within Baghdad city were measured using gamma-ray spectrometer, employing a NaI(Tl) scintillation detector. The results showed that the average value of the specific activity for ²³⁸U, ²³²Th, ⁴⁰K, and ¹³⁷Cs were (24.20, 16.70, 329.22, and 19.40) Bq/l, respectively. The calculated average annual effec

Persistence of antibiotics in the aquatic environment has raised concerns regarding their potential influence on potable water quality and human health. This study analyzes the presence of antibiotics in potable water from two treatment plants in Baghdad City. The collected samples were separated using a solid-phase extraction method with hydrophilic-lipophilic balance (HLB) cartridge before being analyzed. The detected antibiotics in the raw and finished drinking water were analyzed and assessed using high-performance liquid chromatography (HPLC), with fluorometric detector and UV detector. The results confirmed that different antibiotics including fluoroquinolones andB-lactams were detected in the raw an

     The wide use of lead compounds as an engine anti-knock reflects conversely on all components of the ecosystem. This study aimed to detect the concentration of lead in various types of gasoline and gas oil that are highly consumed by vehicles. Eight fuel samples were collected from different feul stations distributed in different districts of Baghdad city. These included two gas oil (diesel) stations and three stations for each type of gasoline (leaded and unleaded). Lead was extracted by the modified chemical method, and then flame atomic absorption technique was applied to assay its concentrations. The results indicated that lead levels were within permitted limits (150 mg Lead L^-1) recommended by the

Aim of this study was to assess the seroprevalence of Toxoplasmosis and
Cytomegalovirus (CMV) infection among aborted women. This study was
performed on 282 aborted women and 50 normal pregnant women (control group)
collected from Al-Yarmouk Teaching Hospital and Fatima Al-Zahraa Hospital for
Obstetrics and Children during October 2013 until the end of February 2014.The
samples were tested with Latex Agglutination Test (LAT) and CMV Rapid Test
Cassette as a primary screening for T. gondii and CMV antibodies in the women
sera. The primary tests showed a percentage of positive antibodies of T. gondii in
aborted women and normal pregnant women 99(35.1%), 13(26%) respectively,
while for CMV, it was 101(95.3%), 36(7

This  srudy   aimed  to   use  a   new  concentration   from   l\!J3T (Nitroblue tetrazolium) which using NADH   stain ( by used eight different concentrations from (0.2% to 0.06% ).

That stain is a mitochondrial and cytoplasmic histochemical stain which gi ves more infom1ation about the metabolic activity of muscle fiber, so it is valuable in determining the types of muscle fibers and good fiber differentiation type {T) and type (TT)  fibers), by reducing NBT in the location of enzyme and gives a blue color in different degrees according to the types of muscle fibers, and we noticed that the concentration 0.1% from NBT gives a good result and di

The present study aims to investigate the long-term histopathological, and physiological effects of different concentrations of a commercially available energy drink (Tiger) on liver and kidney of young mice. Sixteen Balb/c male mice,6 -week old, were divided into 4 groups (n=4). Two groups consumed the energy drink at a concentration of 28µl energy drink/ml water. One group were killed after 10 days (T1), another group were killed after 20 days (T2). Other group of mice consumed the energy drink at a final concentration of 14µl/ml for 20 days (T3). The last group was provided only with water and served as control. Mice of all groups drank around 3 ml per day. The histopathological study on liver of treated groups showed many changes s