The Internet has added another dimension to public relations in institutions and organisations, as it provided tools and communication channels, especially social networking sites, which provided information and data on public relations for the institution through these websites. In addition to its communication with its audience, and the audience's interaction with it, so our research tagged (the effectiveness of public relations of the Sunni Endowment Diwan through social networking sites): An analytical study of the official Facebook page of the Diwan that addresses the knowledge and monitoring of the contents of the official Facebook page that public relations adopt in providing information, data, and activities of the Sunni Endowment Diwan, and their effectiveness. The research problem was represented by the main question: How effective is the public relations of the Sunni Endowment Office through the official Facebook page? This research was classified as a descriptive research, and the two researchers adopted the survey method in order to achieve the objectives of the research and answer its questions, and they used the tool: content analysis as a research tool, and they analyzed the contents of the official page of the Sunni Endowment Diwan on the Facebook site, which the Diwan uses to communicate with its audience. The content of the publications for the period from 1/1/2023 to 1/31/2023, And one of the most results conclusions is that the Sunni Endowment Diwan page on Facebook is more interested in publishing the news of the head, agents and managers Diwan than it is in publishing news and information of interest to the institution's audience. And that the audience of the institution interacts with publications that concern its interests and personal needs, so the publications of interest to the public got the highest likes, comments, shares, and videos.
This research is a result of other studies made about the iraqi public and its relationship with different states institutions, until recently, such studies were almost non-existent. The main characteristic that distinguishes scientific research is that it involves a specific problem that needs to be studied and analysed from multiple aspects. What is meant by identifying the problem, is to limit the topic to what the researcher wants to deal with, rather than what the title suggests as topics which the researcher doesn’t want to deal with. The problem of this research is the absence of thoughtful and planned scientific programs to build a positive mental image of the institutions of the modern state in general and the House of Represe
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... Show MoreAttitude is an important subject that has attracted researchers and thinkers in organizational theory and organizational behavior because of its great importance in various field studies. Field evidence suggests that individuals in their daily lives or careers respond to specific events through a set of internal tendencies Internal tendencies are negative or positive and systematic. These trends tend to be invisible, not limited to certain boundaries, and involve a significant number of individuals within organizations or society.
The research aims to identify the impact of trends in the ethics of public service workers for individuals, through a sample of (72) doctors and (60) administrative staff
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