Creolized Text as a Means of Modern Communication: Verbal and Visual Components
creolized text
verbal and visual components polycode text
informative
attractive
aesthetic and expressive features topografics
supragraphcs.
The article considers a creolized text as a means of modern communication, describing its key verbal and visual components; the relationship of concepts polycode and creolized text has been shown; the universal basic image features have been called; the following kinds of creolized texts have been distinguished; it has been proved that the effective means of attracting the attention of the addressee is the use of expressive font features, which are divided into two groups: topographics (mechanisms of varying of areal syntagmatic of a text) and supragraphcs (change of typeface of font).