The current research aims to identify the degree to which a sample of managers in public organizations appreciated the level of application of the service leadership style from their point of view, and its relationship to the customer satisfaction index in light of the (Covid-19) pandemic, to achieve this, the researcher followed the experimental approach by applying a questionnaire that included two axes, The first: to measure the level of service leadership according to the scale (D. Van Dierendonck and I. Nuijten, 2011), which includes (8) dimensions (empowerment, stand back, accountability, courage, forgiveness, Authenticity, humility, stewardship). The second axis: to measure the level of customer satisfaction according to (Askim, 2004: 417), which includes four dimensions: (customer service - customer satisfaction Preparing and implementing the service plan - processing the actual service (and it includes (12) paragraphs, the questionnaire was distributed to (92) respondents from managers in public organizations who were chosen randomly, and the results showed that the degree of evaluation of the research sample for their level of application of service leadership was average at a relative weight of 73 .05%, and that the level of customer satisfaction was below the average with a relative weight of 61.33%. Also, the service leadership style had a significant impact on the customer satisfaction index. And the existence of a direct relationship between the degree of appreciation of the sample members for the level of service leadership and the degree of their appreciation The level of customer satisfaction, as the correlation coefficient was 0.468, and that there are differences between the average scores of the sample members ’assessment of the level of servant leadership due to the variable (gender), while there are no significant differences in the level of customer satisfaction between females and males, and the study recommended that the priorities of the general business agenda include focus on the requirements of awareness of the importance of the commitment of managers of public organizations to the characteristics of servant leadership to ensure the achievement of a high index (customer satisfaction)
Receipt date: 12/28/2020 accepted date: 20/1/2021 Publication date: 12/31/2021
This work is licensed under a Creative Commons Attribution 4.0 International License.
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