The educational service industry is one of the most negatively affected industries by the spread of the COVID-19 pandemic. Government agencies have taken many measures to slow its spread, and then restrict movement and gatherings and stop recreational activities. Furthermore, the repercussions of the curfew had a significant impact due to the interruption in actual attendance for students and employees, and the severity of the Covid-19 crisis and its (economic, social, security, humanitarian and behavioral) effects on all societies and work sectors is no secret to anyone. Iraq, like other countries, was also affected by the negative impact of Covid-19 pandemic in all fields of institutional work, especially public fields, and specifically the field of education, given that It is based on the necessity for the administration to maintain the continuity of workers’ commitment to perform their duties, which raised the possibility of them being exposed to greater levels of pressure and workload due to the requirements to adhere to the new work procedures as specified by the crisis cell, such as full curfew and social distancing measures to preserve health, and since workers represent the lifeline of any an organization, managing and dealing with them was considered to be highly important because despite the lack of material and financial resources in business, employees remain one of the key assets that administrations of organizations must take care of and ensure the quality of their practical life and careers, not only during crises but at all times, by striving to satisfy them in order to maintain their organizational loyalty. These changes in work methods and procedures have likely had an impact on the performance and commitment of employees. Therefore, employee satisfaction has become one of the important topics that need examination and testing in light of crises in general and the COVID-19 crisis in particular. The global health crisis forced institutions to expedite the formulation of plans and a response strategy with little guidance as a result of the unprecedented nature of the epidemic, and then there was an impact on the predetermined factors that might have affected the satisfaction of employees in various institutions, especially service institutions whose work required them to continue providing services and complete work. In addition, the previously less relevant factors have become prevalent due to the nature of the pandemic; for example, the topics of job insecurity, unemployment and health risks have been identified as the most serious consequences of the epidemic globally. This research came to examine the level of job satisfaction of employees working in the educational institution (the University of Baghdad as a model) and its relationship to the degree of their organizational loyalty in light of the COVID 19 pandemic based on the knowledge generated by reviewing the literature that was used to identify the key factors that affect employee’s satisfaction and hence the degree of loyalty to his\her organization, and the foundational idea that employee’s satisfaction affects the overall performance level of the organization is based on several factors, including the degree of employee loyalty and devotion to work, thus, maintaining an adequate level of job satisfaction for employees is one of the key factors in maintaining effective organizational performance for any organization. In light of the changes that took place in the methods and procedures of institutional work in light of the COVID-19 pandemic, it became important to unveil the positive and negative factors that affected the job satisfaction of employees and then their organizational loyalty to achieve further organizational progress and improvement and then improve the overall performance of the organization. thus came this research to focus on analyzing the relationship between employee satisfaction and organizational loyalty during the COVID-19 pandemic, and for that reason, we developed questionnaires to identify job satisfaction and organizational loyalty at the job level for employees of the educational institution, the University of Baghdad (Colleges of Education for Girls and Science for Girls) in light of the COVID-19 pandemic. The study included (279) employees from the Colleges of Education for Girls and the College of Science for Girls, with a rate of (135) (144) employees, respectively. Employee satisfaction was considered an independent variable, and organizational loyalty was considered a dependent variable. Reliability tests, correlation analysis and regression were conducted to prove the research hypotheses, and the results of the research showed that satisfied employees tend to be more loyal and devoted to the organization and contribute positively to improving organizational performance. Furthermore, at the time of the outbreak of the COVID-19 pandemic, employees in the field of educational services at the University of Baghdad.
The field of graphic design has witnessed a unique, unique form transformed in its construction and installation and superior to systems through its creation of foundational data for design ideas with functional aesthetics and utilitarianism and effective and moving formulation in light of modern trends and what globalization has brought about in terms of openness to the outside world and the processes of communication and communication with the international community through graphic design. Based on the above, this study marked (Aesthetics of the Design Idea and its Communication Role in the Graphic Outcome) comes to clarify the topic through three chapters, including the first chapter, which was devoted to the research methodology, th
... Show MoreThe phenomenon of advertising In the poetry of Ali bin Abdul Rahman Balnopi Sicilian
This research is aiming to find the effective role of the personality characteristics of the Leader in business organization entrepreneurship by studying the effect of the special dimensions of personality characteristics (neuroticism, extraversion, openness, Agreeableness, and conscientiousness) on business organizations entrepreneurship dimensions representing in the two main dimensions (entrepreneurship direction and strategic entrepreneurship) across field study was conducted in thirteen private colleges in Baghdad.
The problem of the research relies in asking the question, is there an effect for Leader personality characteristics on business organizations entrepreneurship. and statistical methods hav
... Show MoreTime represented a significant element in building any film story, despite its inability to express itself, but by employing the rest of the elements of the cinematic mediator language to express it. Time factor is present and manifested in all the details of the picture, and the more important is its presence in the event narration process. The narration totally depends on temporal structure in which it appears, which makes time a dominating element in the development of the narrative shapes and patterns. The narrative propositions have come to take new workings that time streams appeared that manipulate the time structure, reversing it, stopping it or making it fluctuate between the three levels of time, or repeating it or make
... Show MoreThis study examined the problem of identifying the vocabulary of the methodology of teaching Arabic language in the faculties of Media. The researcher noticed the existence of an overlap between the syllabuses of the general specialization of the Arabic language and its Media sections in the universities with the special professional vocabulary that suits the study of the media student. Thus ,this study is regarded as a real attempt to present a methodological model of media language that concerns with fillfuling students ‘linguistic and knowledgeable needs relying on measuring their benefits from the methodological Arabic curriculum . Key words:problem, teaching’ methodology of Arabic language, media language.
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This research sheds light on how press advertising affects consumer behavior and draws attention to it by identifying the factors that influence the intellectual perception process or attention to it. The aim of the research was to identify the factors that help achieve the objectives of the press announcement. The aim of the research was to identify the factors that help to achieve the objectives of the press announcement. The research problem was identified in four questions that were answered through a questionnaire distributed to a sample of students of College of Mass Communication, University of Baghdad. Do newspaper advertisements meet the readers’ need to search for the req |
Objective(s): The study aims to identify the role of sociodemographic factors in predicting the level of psychological hardiness of nurses.
Methodology: A descriptive correlational study conducted in the Medical City hospitals in the city of Baghdad during the period from November 1, 2022 to May 1, 2023 on a sample of 156 male and female nurses. The validity of the quest
... Show MoreThe present study aimed to investigate the toxic and mutagenic and anti – mutagenic effects of the aqueous extract (5, 10 and 15 mg/kg) of green tea (Camellia sinensis) in modulating the genotoxic effects of mitomycin C (MMC). Albino male mice (Mus musculs) were employed as a biological system and four parameters were performed in vivo; total leucocyte count, mitotic index, chromosomal aberrations and micronucleus formation. The plant extract was evaluated through three types of treatments. In the first, the extract was given alone orally. While the second and third treatment included two types of interactions with MMC; pre – and post – MMC treatments. All treatments were paralleled by negative and positive control
... Show Morebjective researcher through this research to Put a theoretical framework to strategic orientation the center on the market in the business and the diagnosis and interpretation of the nature of the link between relationships and influencing strategic orientation dimensions Almtmthelh organizations (Entrepreneurial Orientation, market Orientation, Interaction Orientation) and the performance of the Iraqi Private Banks The research community and the level of dimensional and through the use of scale (Balanced Scorecard) Bmnzawradtha the four, the test of this research in the Iraqi banking sector (Gulf Commercial Bank
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