Аннотация: настоящая статья посвящена обоснованию важности задачи формирования медиаграмотности у вторичной языковой личности на современном этапе развития общества. В тексте работы трактуются основные теоретические понятия, связанные с заявленной проблемой, такие как «языковая личность», «вторичная языковая личность», медиаграмотность», «коммуникативная компетенция», «медиатекст». Также определяе

Аннотация. Статья посвящена анализу устойчивых выражений (фразеологизмов, пословиц, поговорок, идиом) в русском языке и их роли в формировании языковой и культурной идентичности. Рассмат-риваются лингвистические характеристики, историко-культурный кон-текст, коммуникативные и прагматические функции, а также отражение русского менталитета и традиций. Особое внимание уделяется актуаль-ной проблеме транс

In this paper we study the selection of cognitive elements and criteria of the inflectional structure of the Russian and Arabic languages in the process of speech communication. Phonetic-physiological principle is the main parameter by which the elements and criteria of cognitive activity in the presented study are distinguished. On the basis of the above mentioned parameter, we select the investigated criteria and elements. The first criterion is semantic, reflects the accordance of the elements of thinking to sound combinations in the studied languages, and allows us to distinguish the second criterion – morphonological. The second criterion depends on the phonetic changes of these combinations occurring in the process of speech activit

ABSTRACT This article examines the concepts of "discourse" and "political discourse" from the point of view of various researchers and linguists. The main linguistic features characteristic of political discourse are also presented. The term "discourse" is used in various scientific disciplines such as philosophy, linguistics, political science, anthropology, sociology, etc. However, there is no unambiguous definition of this term that unites all situations of its use today.

الملخص: تتناول هذه المقالة مشكلة دلالات النموذج النصي باعتبارها من المسائل النشطة في علم اللغة النصي، وتبحث في العلاقات الدلالية ودورها في الكشف عن تلك الروابط المعنوية التي يمكن على أساسها التمييز بين أنواع العلاقات الدلالية «الترادف، والتضاد، وتعدد المعاني»، وتطرح فكرة أن العلاقات الدلالية قادرة على التعبير عن الروابط النموذجية (البارادigmatic) بين وحدات اللغة «الكلمات». كما توضح دور العلاقات الدلالية في ت

Words in a language do not exist in isolation but in close connection with each other ,teaming up in one way or another known to the Russian semasiology M. M. Pokrovsky , one of the first to realize the systematic nature of the lexicon, wrote about the second half of the nineteenth century : „the Words and their meanings do not live separate from each other life, but are joined together in our minds), regardless of our consciousness to different groups , and the basis for grouping is the similarity or direct contrast in the main value.

The paper examines key aspects of the use of phraseologi-cal units related to colors in Russian culture and speech. It explores their role in shaping cultural identity, reflecting national characteristics and men-tality. The study analyzes the frequency and contexts of the use of color-related phraseological units in contemporary speech, as well as the influ-ence of media and literature on their popularization. The author highlights the significance of phraseological units in preserving cultural heritage and fostering a deeper understanding of language and culture.