اصبحت وسائل الاعلام في ظل المتغيرات الجديدة قادرة على صياغة وعي وثقافة وهوية الشعوب الى حد كبير في المجتمعات المعاصرة , وذلك نظرا لما تتمتع به من اليات مختصة في التأثير والمتمثلة عموما في التكرار المتنوع للرسالة الاعلامية وقدرة الخطاب الاعلامي في معالجة القضايا المختلفة فضلا عن تقديم المعلومات وغزارتها وشرحها المستفيض , وقد بات من الواضح جدا مدى التأثيرات الكبيرة التي من الممكن ان يحدثها تعرض الافراد للمواقع الالكترونية للصحف العراقية المتنوعة والتي تشكل لدى الكثيرين جزءا اساسيا ضمن فعاليات حياتهم اليومية , وعلى الرغم من تعدد ادوات ووسائل الاعلام فيما يطلق عليه اليوم بالأعلام الجديد , الا انه من الملاحظ ان ابرز تلك الوسائل هي المواقع الالكترونية للصحف بمختلف اشكالها وتفرعاتها لما تمتلكه من سمات وخصائص جعلتها تتميز عن غيرها من الوسائل ومن المتعارف عليه ان لكل وسيلة اتصالية وظيفة مجتمعية تحققها في المجتمع الذي تتوجه اليه او الذي يتعرض لرسائلها الاتصالية , وهي تمثل الاداة الفاعلة في تشكيل اتجاهات هؤلاء الافراد او تعزيزها, لذا تتمثل مشكلة البحث في مدى فاعلية المواقع الالكترونية للصحف العراقية في تعزيز القيم الايجابية وترسيخها لدى افراد المجتمع, وتسليط الضوء على اهم القيم الايجابية التي يمكن ان تعززها تلك المواقع الالكترونية, في حين يهدف البحث الى تحديد فاعلية المواقع الالكترونية للصحف العراقية والكشف عن قدرتها في تعزيز القيم الايجابية لدى المجتمع, كما ويهدف الى تحديد ابرز القيم التي تحاول تلك المواقع تعزيزها في المجتمع ,وقد اعتمد البحث على اداة الاستبانة في جمع المعلومات والبيانات الميدانية لقياس مؤشرات مستوى الفاعلية للمواقع الصحفية الالكترونية , مستندا الى بناء اسئلة الاداة وفقا للأطر النظرية المعتمدة في البحث , واختتم البحث بمجموعة من النتائج منها ان مواقع الصحف الالكترونية قادرة على تعزيز قيم محددة ومهمة بالنسبة للمجتمع مثل قيمة حب الوطن و قيمة احترام التراث ام التوصيات فكان اهمها • ضرورة ان تقوم المؤسسات الحكومية ذات العلاقة مثل وزارة العمل والشؤون الاجتماعية المعنية بالمجتمع بالاتجاه الى توظيف المواقع الالكترونية للصحف العراقية من اجل بناء وتشكيل ترسيخ القيم الايجابية لما لهذه المواقع من تأثير كبير وفاعل في خدمة المجتمع .
The research Was based to on a real problem and realistically of represented by that Iraqi Airways company does not have the electronic cost accounting system and therefore be the process of the pricing various services provided by a company sample research respecting air transport and air cargo and aviation fuel and services and catering are not properly especially in the presence of new data from the new companies entering competition in Iraqi aviation industry and therefore does not provide price flexibility in order to compete in getting market share, And then research this problem addressed through design an electronic cost Accounting system covers all the costs incurred by the compan
... Show MoreThe international ranking of the quality of universities is one of the important topics that have taken a great deal of attention that is related to the scientific status at the local, regional and international levels.Quality means a set of characteristics and features of a product or service related to its ability to meet a specific need by making the product or service suitable for use. The quality of education represents the degree that meets a set of educational characteristics specified in accordance with the standards of institutional accreditation of educational indicators in achieving the quality of the educational product, and the educational instit
... Show MoreIndustrial Investment according to Clean Productive methods is an important element in the process of rational use of Economic Resources, and the Iraqi industrial sector relied on traditional production methods; the productive activities in this sector did not take into consideration the environmental dimension, which leads to achieving the optimal use of economic resources, so it was necessary to have new investment trends heading with Clean Production. Therefore, the research is based on the hypothesis that "Clean Production contributes to improving the environment and rational use of Natural Resources." Based on the descriptive - inductive analysis methodology that study of Iraqi industries with Clean Production,
... Show MoreAbstract:
The aim of the research is to verify the role of organizational trust as an “administrative” dimension of objective importance in the relationships adopted by the Iraqi General Insurance Company with customers, as it is one of the basic pillars in building and succeeding companies, which allows the provision of services with high confidence through the customer relationship management system in order to achieve The company's goal is to gain new customers, retain current customers, increase work in insurance companies, and develop the national economy by increasing the company's sales and profitability. The research
... Show MoreAfter 2003 Iraq witnessed a rapid development in the number and kind of non-governmental organizations in addition to the increase in their sources.A lot of obstacles and constraints hinder the development of the said organizations and one of the most important and prominent obstacles is their administrative and accounting structure that affect directly on the existence, continuity and survival of these organizations.This research discussed the concept the non-governmental organizations and reaching the assessment of internal control System in these organizations. Therefore, the researcher has assessed the internal control System applied National Olympic Committee of Iraq. The study showed vulnerabilities in the internal control the said
... Show MoreThe research problem lies in the fundamental questions that revolve around the role of each of the tools of promotion, namely advertising, personal sale, public relations, sales promotion, and direct marketing in achieving leadership for business organizations. Research to know the role of promoting the service in the researched company and whether the promotion of the service is qualified to lead the researched company to leadership, and for this purpose formulated research hypotheses of three hypotheses, the first hypothesis says that there is a significant impact relationship between promotion and entrepreneurship. The second hypothesis aimed to determine the role played by promotion in the researched company to achieve unique
... Show MoreThis research seeks to identify the dimensions of the development of staff performance (training ', incentives, management skills) and its impact on the settlement of compensatory claims adopted in the current research in the Iraqi insurance company،This research aims to highlight the role of developing insurance company’s workers’ performance in settling insurance compensation, and to check this process, the research was applied in the general Iraqi insurance company as it considered as the research community, and a sample was taken from this community that represented by company’s insurance department workers or by collecting actual data that is related to the research’s sample, in addition to the financial compensation data.<
... Show MoreThe present study addressed "Performance Appraisal of Human Resource Management and Its Effect on Achieving the Organizational Success", for the topics of performance appraisal of human resource management and the organizational success gained an increasing interest being relatively important and modern topics which had a great effect on the future of organizations.
The study aimed at revealing the pattern of appraising the performance of human resource management for the study sample, and whether it was qualified to lead the ministry towards the organizational success, for this purpose two main hypotheses were formulated: 1) there is a positive significant correlation between both variables: performanc
... Show MoreThe research discusses two variables are important, orientation marketing and quality of service, and that the purpose of the research is to see whether the telecom companies applied orientation marketing or not and to what extent is keen to apply it to suit the Iraqi environment as it has been applied research in kork Telecom company and Asia Cell Telecom are sectors service job in the business sector in Iraq, The information was obtained through the design of the questionnaire compatible runway Likert, and distribution (92) questionnaire, which (50) for the company Korek Telecom and (42) of the Asia-Cell, research population sample included a number of staff in the departments and units in the two companies, it has been support
... Show MoreThe subject of the strategic vision is of great importance to all companies because they live in an environment of rapid change in various areas of life. Supports the performance of its operations in a better way, towards appropriate strategic growth and achieving success. The research aims to determine the level of interest of the researched company in the research variables (strategic vision and growth strategy), and the importance of the research came in being an attempt to provide the theoretical and scientific foundations for the research variables (strategic vision and growth strategy). As for the research method, it was relied on the descriptive analytical method, relying on the questionnaire as a means of obtaining data from the
... Show More