Each organization has values ​​and objectives, tangible and intangible properties of its products. The reflection of properties on the brand constitutes the identity of the brand that contributes to building the customer's convictions about the products or services provided by any organization and its brand in a positive or negative way. This is reflected in purchasing behavior, which may push forward the progress towards marketing goals or deviation from them. Therefore, the current research came to identify the brand identity, its types and the factors affecting them and how they affect to achieve each of the marketing goals. At a time when

 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took t

The traditional voice call over Global System for Mobile Communications (GSM) and Public Switched Telephone Network (PSTN) is expensive and does not provide a secure end to end voice transmission. However, the growth in telecommunication industry has offered a new way to transmit voice over public network such as internet in a cheap and more flexible way. Due to insecure nature of the public network, the voice call becomes vulnerable to attacks such as eavesdropping and call hijacking. Accordingly, protection of voice call from illegal listening becomes increasingly important.
To this end, an android-based application (named E2ESeVoice application) to transmit voice in a secure way between the end users is proposed based on modified R

In this paper, the proposes secure system to improving security of ID card and passports is by generating cubic spline co-occurrence code (CCO code) for each ID card. The authentication part, begins passing ID card through the checkpoint then the checkpoint will check the information of card or passport by also extracting features in order to generate the cubic spline co-occurrence code (CCO code), finally comparison is made between extracted CCO code at the checkpoint and CCO code that has been printed on ID card or passport (type of fraud like change personal picture or fraud it’s information). Several tests were conducted to evaluate the performance of the proposed security system. Furthermore, the experiment results reveal that the

     Elliptic Curve Cryptography (ECC) is one of the public key cryptosystems that works based on the algebraic models in the form of elliptic curves. Usually, in ECC to implement the encryption, the encoding of data must be carried out on the elliptic curve, which seems to be a preprocessing step. Similarly, after the decryption a post processing step must be conducted for mapping or decoding the corresponding data to the exact point on the elliptic curves. The Memory Mapping (MM) and Koblitz Encoding (KE) are the commonly used encoding models. But both encoding models have drawbacks as the MM needs more memory for processing and the KE needs more computational resources. To overcome these issues the proposed enhanced Koblitz encodi

Increasing Mobile Device on Cloud Technology will dominate the various industries. Cloud has different data storage and data protecting techniques that based on Data User (DU) and industry’s needs. In this paper, an efficient way of managing user data sharing via Mobile Agent (MA) also called Mobile Proxy (MP) is proposed. The role of Mobile Agent Authorize User to collect the data from Cloud like Proxy and supply data to another Client due to this missing of cloud data is not possible. Instead of access data for all clients, the proxy hold required data and share the customer because of this network reliability, Network Bandwidth, User Congestion, Data Security. Also, this proposed scheme have more functionality like Cloud Authen

Rationing is a commonly used solution for shortages of resources and goods that are vital for the citizens of a country. This paper identifies some common approaches and policies used in rationing as well asrisks that associated to suggesta system for rationing fuelwhichcan work efficiently. Subsequently, addressing all possible security risks and their solutions. The system should theoretically be applicable in emergency situations, requiring less than three months to implement at a low cost and minimal changes to infrastructure.

This paper features the modeling and design of a pole placement and output Feedback control technique for the Active Vibration Control (AVC) of a smart flexible cantilever beam for a Single Input Single Output (SISO) case. Measurements and actuation actions done by using patches of piezoelectric layer, it is bonded to the master structure as sensor/actuator at a certain position of the cantilever beam.
The smart structure is modeled based on the concept of piezoelectric theory, Bernoulli -Euler beam theory, using Finite Element Method (FEM) and the state space techniques. The number of modes is reduced using the controllability and observability grammians retaining the first three
dominant vibratory modes, and for the reduced syste

     Credit card fraud has become an increasing problem due to the growing reliance on electronic payment systems and technological advances that have improved fraud techniques. Numerous financial institutions are looking for the best ways to leverage technological advancements to provide better services to their end users, and researchers used various protection methods to provide security and privacy for credit cards. Therefore, it is necessary to identify the challenges and the proposed solutions to address them.  This review provides an overview of the most recent research on the detection of fraudulent credit card transactions to protect those transactions from tampering or improper use, which includes imbalance classes, c