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EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD: EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD
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A field study was conducted on a sample of the public in Baghdad to study the audience's exposure to the television promotion of pharmaceutical products and their trends in order to determine the rate of exposure of the public to the television promotion of pharmaceutical products according to the theory of uses and rumors and to determine the public's attitudes towards television promotion of pharmaceutical products. A survey of (25) a questions was distributed to a sample of the audience of 150 people. The statistical program SPSS was used to unload the data and for the calculation of frequencies and percentages and correlation coefficients. The research reached several results, Most importantly, the television promotion is well received by the public, due to the fact that the means of television promotion is the most attractive means for its publicity and advertisements for medicines. Also, the sample trends formed towards the television promotion of pharmaceutical products were of high responses indicating the good impact of programs to promote medicines to the public in various sectors. From results, it was proven the first assumption that there was a significant correlation between the demographic variables (gender and age) except for the educational level, which gave a non-D indicator to the level of exposure to the TV promotion of the pharmaceutical products and the existence of statistically significant differences in the effect of the TV promotion of pharmaceutical products.

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Publication Date
Thu Jan 01 2015
Journal Name
الاستاذ
شعر المرأة في الأغاني لأبي فرج الأصفهاني(العصر العباسي أنموذجًا)
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Publication Date
Wed May 11 2022
Journal Name
Journal Of The College Of Law/al-nahrain University
التزام الملاك بنفقات صيانة الاجزاء المشتركة وأعبائها في الاسكان العمودي.
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The phenomenon of multi-class construction and landlords has increased in Iraq, and this is not justified except because of the change in the economic and social conditions in it, because like any social system interacts with what happens in society, whether it is positive or negative, and since the vertical housing system contains common parts and these parts need to Maintenance and preservation, and in order to continue to perform the construction and other parts in an effective and regular manner for a long period of time and with appropriate efficiency, it must be maintained, and maintenance is one of the most important and difficult problems facing the partners. It is recognized that it is not possible to understand these practical dif

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Publication Date
Thu Aug 27 2020
Journal Name
Arab Science Heritage Journal
أنساق المثاقفة التراثية في مجموعة "روحه البحر والريح" ليونس البوسعيدي
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Abstract traditional acculturation is one of the significant phenomena which is used in the old and modern arabic poetry.  Poets have found in this tradition and flourishing arena for acculturation and interaction to Express their thoughts and inspection

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Publication Date
Thu Jan 30 2025
Journal Name
Journal Of Studies And Researches Of Sport Education
دوافع اعتراض اللاعبين على قرارات الحكام في لعبة كرة القدم
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Publication Date
Thu Jul 01 2010
Journal Name
Political Sciences Journal
حل الاشكالية المنهجية في العلوم الانسانية المنهج البنيوي انموذجاً مقترحاً
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حل الاشكالية المنهجية في العلوم الانسانية المنهج البنيوي انموذجاً مقترحاً

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Publication Date
Mon Dec 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
دور مراقب الحسابات في ظل تكنولوجيا المعلومات المعقدة ومخاطر التدقيق
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بدأت الشركات تخطو خطوات متسارعة  باستخدام أنظمة تكنولوجيا المعلومات في عملياتها المالية وباعتماد قليل على الورق والذي يتم الاحتفاظ بالنسخ الأصلية منه تعزيزا للإجراءات التي تمت معالجتها الكترونيا. إن ممارسة الشركات وبشكل متزايد الأسلوب الواقعي (Virtualization) في علاقاتها مع الموردين والمستهلكين والشركاء أدى للحاجة المتزايدة للثقة والتأكيد على مثل هذه العلاقات مما يولد ضغطا  كبيرا ع

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Publication Date
Tue Jan 12 2021
Journal Name
Arab Science Heritage Journal
الفاظ الحــــــــــــــــــرب ودلالاتها في الشعر العباسي شعر صــــــر در أنموذجــــــــــــــــــا
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      That art and poetic creativity is not associated with a certain time and place and that artistic inspiration is a gift from God loved to a group of individuals so that their experiences be simulated speaking to the insides of the human self and that the creativity of the artist poet lies in the purpose of what is familiar and accepted and mocked for this purpose to

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
الشيخ الحاج محمد الأمين وجهاده القومي الإسلامي في السودان الغربي
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الشيخ الحاج محمد الأمين، من الشخصيات التي كتبت بعلامات بارزة تاريخ شعبها والمنطقة، من خلال مقاومة الاحتلال الفرنسي الصليبي في السودان الغربي، ونشره الاسلام بين القبائل الوثنية، القاطنة هناك  و قيادة حركة قومية إسلامية لإعادة أمجاد الشعب السراكولا ،وإحياء إمبراطورية غانا الإسلامية والتي كانت تشكل الجزء الأغلب من السودان الغربي.   

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Publication Date
Tue Nov 06 2018
Journal Name
Arab Science Heritage Journal
دور دور الوزير الفاطمي اليازوري وسياسته الداخلية والخارجية في مصر
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Anhdralazuri of Yazour a village Ramle Palestine, from a religious family of Abu Mohammed Yazouri arrived in Egypt in the year (439 AH / 1036 AD), and was aimed from behind, returned him to his previous position to assume spend Ramle, Fasttaa a senior statesmen to provide Abu Muhammad Yazouri L. Caliph assuming start, Vtm him so, raising its standing and became MetwallyDiwan or caliph, in the year (441 AH / 1049 AD) was assigned the Chief Justice did not stop at that, but the era of his post of the ministry a year (442 AH / 1051 AD), having proven merit in every Matulah, The minister Yazouri of the powerful minister aspiring and employers pens won several titles did not collect it for one by the judiciary, advocacy and ministry granted C

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Publication Date
Sun Nov 04 2018
Journal Name
Arab Science Heritage Journal
اثر أثر الدين في شخصية الملك أمنمحات الأول (1991-1961ق.م)
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The impact of religion in the character of the King Amenmhet I

1991-1961B.C.

This research try to show the  influence of the religion in the character of King Amenmhet I , he entered the names of the gods in the installation of  his names, because he aimed to  the trust of fellows  and to get the loyalty centers of worship, and deliberately enter the name of the god Amun in the composition of his name and make him  the first god of the state, which covered all the gods of Egypt, after the merge with each other, such as the gods Re became the god Amun - Re or after he inherited the functions of some of the other recipes such as what happened with the god Min

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