Preferred Language
Articles
/
jeasiq-856
Knowledge of marketing and its impact on the performance of the company for the distribution of oil products –an exploratory study of the views of asample in the general company for oil products distribution/ Distribution Authority, Baghdad
...Show More Authors

This study seeks to address the impact of marketing knowledge dimensions (product, price, promotion, distribution) on the organizational performance in relation to a number of variables which are (efficiency, effectiveness, market share, customer satisfaction), and seeks to reveal the role of marketing knowledge in organizational performance.

In order to achieve the objective of the study the researcher has adopted a hypothetical model that reflects the logical relationships between the variables of the study. In order to reveal the nature of these relationships, several hypotheses have been presented as tentative solutions and this study seeks to verify the validity of these hypotheses.

For the purpose of application of this study practically on the ground and in order to test its hypotheses Iraq Oil Products Distribution Company has been selected as the study sample and Baghdad Distribution Commission has been used for the questionnaire tool in the collection of data from the field.

The size of the sample included in this study is (53) members of the senior management of the company and the SPSS statistical program has been used for the purpose of conducting statistical processing, and the study have arrived at a number of very important conclusions: -

1-The adoption of marketing of knowledge by the surveyed organization contributes to enhancing the effectiveness of its strategy.

2-The results showed an effective correlation of marketing knowledge in organizational performance and this confirms that the organization of the study sample has sought to achieve excellence in the performance by means of its technical and marketing staff which is able to achieve the desired level of performance.

 

The Most Prominent Recommendations: -

1- Recognizing the importance of specialization in the field of business, it would be wrong to find many of those responsible for marketing activity holding degrees in such fields as engineering or other disciplines, because there are differences between the field of engineering and the field of marketing so the organization officials should employ people with experience and degree in marketing or make for the lack of marketing knowledge through participating in marketing training courses to improve their performance.

2- Calling on the surveyed company to spread the concept of marketing knowledge among decision makers through conferences, seminars and training programs which aimed at raising awareness of the role played by this knowledge in the process of making strategic effective decisions by the organization, which will be reflected in this knowledge on organizational performance.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Mon Oct 28 2019
Journal Name
Iraqi Journal Of Science
Qurain AL-Thamad Valley Hydrological Aspects Extraction Using Remote Sensing and GIS Techniques
...Show More Authors

In the arid to semi-arid lands the extracted hydrological features are essential ones, since their effect on water projects managing, agricultural projects administrating, and animals grazing, so that this research is considered to be vital research because the climate of Qurain AL-Thamad basin is arid climate and basin region inhabited by many tribes who works in agricultural and grazing fields. The illustration of hydrological features using morphometric analyses is optimum since the quantization issue of basin factors, in the past this would be difficult using classical procedures (i.e. using paper topographic maps and planmeter). Recently as in this work modern procedures has been used (i.e. satellite imagery DEM as ancillary image a

... Show More
View Publication Preview PDF
Scopus (1)
Scopus Crossref
Publication Date
Tue Oct 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
Comparison between Process Control Charts and Fuzzy Multinomial Control Charts with Practical Appliance
...Show More Authors

     The control charts are one of the scientific technical statistics tools that will be used to control of production and always contained from three lines  central line and upper, lower lines to control quality of production and represents set of numbers so finally the operating productivity under control or nor than depending on the actual observations. Some times to calculating the control charts are not accurate and not confirming, therefore the Fuzzy Control Charts are using instead of Process Control Charts so this method is more sensitive, accurate and economically for assisting decision maker to control the operation system as early time. In this project will be used set data fr

... Show More
View Publication Preview PDF
Crossref
Publication Date
Wed Jun 07 2023
Journal Name
Journal Of Educational And Psychological Researches
Parental Treatment Styles and their Relationship to Self-Efficacy among Middle School Students
...Show More Authors

The current research aims to identify the level of parental treatment methods tolerance, hostility, strictness, and warmth, as well as the level of self-efficacy among middle school students. Moreover, it aims to identify the correlation relationship between the variables of parental treatment methods and self-efficacy among middle school students. The research sample included (150) middle school students. For achieving the objectives of the current research, the researchers adopted a scale of parental treatment methods prepared by (Zughair, 2006), and a scale of self-efficacy prepared by (Youssef, 2016), which were applied in their final form to the research sample. The research reached the following results: parents use a low-level hos

... Show More
View Publication Preview PDF
Publication Date
Mon Dec 06 2021
Journal Name
Iraqi Journal Of Science
Metric Type II Bursts with and without Coronal Mass Ejection During 20 Years
...Show More Authors

Metric type II bursts are formed from shocks driven by CME or flares which is
indicative of particles (SEPs) accelerated to high energies. This work aims to
investigate the metric type II bursts, CMEs and flare for twenty years (1996-2016,
inclusive) over two solar cycles 23 and 24. The total metric type II bursts was 1378
events divided into two groups: first group associated with CMEs regardless their
properties and this group has (1147) events. The second group associated with flares
which has (231) events. The interstice fraction of this research is the metric type II
associated with CME is 83% whereas only 17% with flare where this very close to
the previous study in 2005 which found 81% despite it was for on

... Show More
View Publication Preview PDF
Publication Date
Thu Nov 05 2015
Journal Name
Spectroscopy Europe
Fast and versatile ambient surface analysis by plasmaassisted desorption/ionisation mass spectrometry
...Show More Authors

has experienced a step-change since the inception of ambient mass spectrometry removed the requirement for samples to be investigated under vacuum conditions. Approaches based on surface– plasma interactions are especially promising, including PADI. Whilst the mechanisms involved in generating PADI spectra still need to be unravelled, PADI shows significant promise to become a valuable and versatile tool in the instrumental arsenal available to the surface analyst

Publication Date
Mon Jun 01 2015
Journal Name
Ijiset - International Journal Of Innovative Science, Engineering & Technology
Spray – casting CuInSe2 nanoink onto Au and Mo coated substrates to fabricate photovoltaics
...Show More Authors

Photovoltaic devices (PVs) were fabricated by spray-coating an ink of copper indium diselenide CuInSeR 2 R(CIS) nanocrystals as the light-absorbing layer. Without high-temperature post-deposition annealing, PVs were made on glass substrates with power conversion efficiencies of up to 1.5% and 0.9%, for Au and Mo coated respectively, under AM 1.5 illumination. UV–Vis spectrophotometer in the wavelength range 350–1500 nm. X-ray diffraction (XRD) and energy dispersive spectroscopy (EDS) analysis it is evident that CuInSeR 2 R have the chalcopyrite structure as the major phase and no secondary phase with a preferred orientation along (112) direction and The atomic ratio of Cu : In : Se in the nanocrystals is nearly 1 : 1 : 2.

View Publication Preview PDF
Publication Date
Sat Jul 23 2022
Journal Name
Arab World English Journal
Impoliteness Formulas, Triggers, and Purposes to Refusal as Employed by Iraqi English Learners
...Show More Authors

The present study aims at scrutinizing the impoliteness types, causes, and purposes utilized by Iraqi English language learners when refusing marriage proposals. Thus, it attempts to answer the questions: (1) what are the impoliteness formulas used by the Iraqi learners of English in refusing marriage proposals?, and (2) What are their impoliteness triggers/causes and the purposes? The study is significant in bridging the gap that few linguistic types of research concentrate on studying intentionality and emotions allied with impoliteness. Data were collected from 35 Iraqi learners of English responding to 6 situations of marriage. The data were analyzed using Culpeper’s (2011) formulas of impoliteness and Bousfield’s (2007) impolite

... Show More
View Publication
Crossref
Publication Date
Thu Jan 27 2022
Journal Name
Iraqi Journal Of Science
Staphylococcus aureus Nasal Carriage and Obesity among Patients with Type Two Diabetes Mellitus
...Show More Authors

The study aimed to find an association between Type two diabetes mellitus (T2DM) patients, obesity and the rate of nasal carriage of Staphylococcus aureus (NCSA) producer of TSST-1 in patients with T2DM compared with non-diabetic control groups. T2DM patients and control subjects were selected from outpatient of "The Specialist Center for Diseases of Endocrine and Diabetes" in Baghdad. The subjects were divided into 4 groups: Group I included 21 obese T2DM patients; Group II included 20 lean T2DM patients; Group III included 20 obese as control group and Group IV included 21 lean as control group. The study included sample with size (n= 82), male and female, with the ages ranged from 35 to 75 years, and the patients were not on any kind

... Show More
View Publication Preview PDF
Publication Date
Fri Dec 08 2023
Journal Name
Iraqi Journal Of Science
Sequence Variation and Phylogenetic Relationships Among Ten Iraqi Rice Varieties Using RM171 Marker
...Show More Authors

In the present study rice microsatellite marker (RM 171) was used to evaluate the genetic diversity and determining cultivar identity among ten rice varieties (oryza sativa L.) (Seven local and three commercial varieties). PCR technique was performed using two specific primers. The result showed presence of a band (305bp) DNA sequencing was done to PCR product to detect sequence variation between the ten rice varieties. In order to detect the relationship among all varieties, alignment of RM171 marker sequence was carried out for each variety. Amber and Daawat varieties showed the highest similarity with 98% identity, while the difference (2%) consists of two gaps and two transition mutations (T/C) and (C/T). Furthermore, Amber was align

... Show More
View Publication Preview PDF
Publication Date
Sat Jun 03 2023
Journal Name
Iraqi Journal Of Science
Staphylococcal nuclease removes Escherichia coli and Klebsiella pneumoniae previously adhered to uroepithelial cells
...Show More Authors

Twenty-seven S. aureus isolates were obtained from patients referring various hospitals in Baghdad. Only 17 isolates produced DNase. SNase was extracted and purified from Saphylococcus aureus 3 isolate since it produces the largest zone of clearance on DNase agar. Nevertheless, only those phenotypically-producer of DNase harboured nuc gene. Present study revealed that the crude enzyme had a specific activity of 50.66 unit/mg; while it reached 241 unit/mg after ion exchange chromatography using carboxymethyl cellulose column. SDS-PAGE showed a single sharp band with an approximately 16.8 kDa molecular weight. A matter indicates that the enzyme is consistently pure. Results proved that SNase was able to significantly (P< 0.05) reduce th

... Show More
View Publication Preview PDF