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Knowledge of marketing and its impact on the performance of the company for the distribution of oil products –an exploratory study of the views of asample in the general company for oil products distribution/ Distribution Authority, Baghdad
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This study seeks to address the impact of marketing knowledge dimensions (product, price, promotion, distribution) on the organizational performance in relation to a number of variables which are (efficiency, effectiveness, market share, customer satisfaction), and seeks to reveal the role of marketing knowledge in organizational performance.

In order to achieve the objective of the study the researcher has adopted a hypothetical model that reflects the logical relationships between the variables of the study. In order to reveal the nature of these relationships, several hypotheses have been presented as tentative solutions and this study seeks to verify the validity of these hypotheses.

For the purpose of application of this study practically on the ground and in order to test its hypotheses Iraq Oil Products Distribution Company has been selected as the study sample and Baghdad Distribution Commission has been used for the questionnaire tool in the collection of data from the field.

The size of the sample included in this study is (53) members of the senior management of the company and the SPSS statistical program has been used for the purpose of conducting statistical processing, and the study have arrived at a number of very important conclusions: -

1-The adoption of marketing of knowledge by the surveyed organization contributes to enhancing the effectiveness of its strategy.

2-The results showed an effective correlation of marketing knowledge in organizational performance and this confirms that the organization of the study sample has sought to achieve excellence in the performance by means of its technical and marketing staff which is able to achieve the desired level of performance.

 

The Most Prominent Recommendations: -

1- Recognizing the importance of specialization in the field of business, it would be wrong to find many of those responsible for marketing activity holding degrees in such fields as engineering or other disciplines, because there are differences between the field of engineering and the field of marketing so the organization officials should employ people with experience and degree in marketing or make for the lack of marketing knowledge through participating in marketing training courses to improve their performance.

2- Calling on the surveyed company to spread the concept of marketing knowledge among decision makers through conferences, seminars and training programs which aimed at raising awareness of the role played by this knowledge in the process of making strategic effective decisions by the organization, which will be reflected in this knowledge on organizational performance.

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Publication Date
Mon Jan 01 2024
Journal Name
Baghdad Science Journal
Relationship between serum Nesfatin-1, Adiponectin, Resistin Concentration, and Obesity with Type 2 Diabetes Mellitus
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            Diabetes mellitus caused by insulin resistance is prompted by obesity. Neuropeptide Nesfatin-1 was identified in several organs, including the central nervous system and pancreatic islet cells. Nesfatin-1 peptide appears to be involved in hypothalamic circuits that energy homeostasis and control food intake. Adiponectin is a plasma collagen-like protein produced by adipocytes that have been linked to the development of insulin resistance (IR), diabetes mellitus type 2 (DMT2), and cardiovascular disease (CVD). Resistin was first identified as an adipose tissue–specific hormone that was linked to obesity and diabetes.  The aim of this study was to estimate the relationship between human serum nesfatin-1, adiponect

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Publication Date
Wed May 08 2024
Journal Name
Journal Of Mathematics And Computer Science
How does media coverage affect a COVID-19 pandemic model with direct and indirect transmission?
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In this paper, a compartmental differential epidemic model of COVID-19 pandemic transmission is constructed and analyzed that accounts for the effects of media coverage. The model can be categorized into eight distinct divisions: susceptible individuals, exposed individuals, quarantine class, infected individuals, isolated class, infectious material in the environment, media coverage, and recovered individuals. The qualitative analysis of the model indicates that the disease-free equilibrium point is asymptotically stable when the basic reproduction number R0 is less than one. Conversely, the endemic equilibrium is globally asymptotically stable when R0 is bigger than one. In addition, a sensitivity analysis is conducted to determine which

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Publication Date
Sat Oct 01 2011
Journal Name
Journal Of Engineering
SOLAR WATER HEATER WITH SHELL AND HELICAL COILED TUBE HEAT EXCHANGER AS A STORAGE TANK
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In this work an experimental study is performed to evaluate the thermal performance
of locally made closed loop solar hot water system using a shell and helical coiled tube
heat exchanger as a storage tank. Several measurements are taken include inlet and outlet
temperatures of both collectors and supply water and temperature distribution within the
storage tank. This is beside the water flow rate in both collectors and load cycle. The
main parameters of the system are obtained.

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Publication Date
Sun Feb 25 2024
Journal Name
Baghdad Science Journal
Early Diagnose Alzheimer's Disease by Convolution Neural Network-based Histogram Features Extracting and Canny Edge
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Alzheimer's disease (AD) increasingly affects the elderly and is a major killer of those 65 and over. Different deep-learning methods are used for automatic diagnosis, yet they have some limitations. Deep Learning is one of the modern methods that were used to detect and classify a medical image because of the ability of deep Learning to extract the features of images automatically. However, there are still limitations to using deep learning to accurately classify medical images because extracting the fine edges of medical images is sometimes considered difficult, and some distortion in the images. Therefore, this research aims to develop A Computer-Aided Brain Diagnosis (CABD) system that can tell if a brain scan exhibits indications of

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Publication Date
Mon Mar 01 2021
Journal Name
Desalination And Water Treatment
Extraction model to remove antibiotics from aqueous solution by emulsion and Pickering emulsion liquid membrane
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Publication Date
Tue Jul 30 2024
Journal Name
Iraqi Journal Of Science
Frame-Based Change Detection Using Histogram and Threshold to Separate Moving Objects from Dynamic Background
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      Detecting and subtracting the Motion objects from backgrounds is one of the most important areas. The development of cameras and their widespread use in most areas of security, surveillance, and others made face this problem. The difficulty of this area is unstable in the classification of the pixels (foreground or background). This paper proposed a suggested background subtraction algorithm based on the histogram. The classification threshold is adaptively calculated according to many tests. The performance of the proposed algorithms was compared with state-of-the-art methods in complex dynamic scenes.

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Publication Date
Tue Apr 01 2014
Journal Name
Journal Of Engineering
Mixed Convection in a Square Cavity Filled with Porous Medium with Bottom Wall Periodic Boundary Condition
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Transient mixed convection heat transfer in a confined porous medium heated at periodic sinusoidal heat flux is investigated numerically in the present paper. The Poisson-type pressure equation, resulted from the substituting of the momentum Darcy equation in the continuity equation, was discretized by using finite volume technique. The energy equation was solved by a fully implicit control volume-based finite difference formulation for the diffusion terms with the use of the quadratic upstream interpolation for convective kinetics scheme to discretize the convective terms and the temperature values at the control volume faces. The numerical study covers a range of the hydrostatic pressure head , , , , and ), sinusoidal amplitude range of

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Publication Date
Sun Oct 30 2022
Journal Name
Iraqi Journal Of Science
Power-Efficient Virtual Machine Placement in Cloud Datacenters using Heuristic Assisted Enhanced Discrete Particle Swarm Optimization
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    The increase in cloud computing services and the large-scale construction of data centers led to excessive power consumption. Datacenters contain a large number of servers where the major power consumption takes place. An efficient virtual machine placement algorithm is substantial to attain energy consumption minimization and improve resource utilization through reducing the number of operating servers. In this paper, an enhanced discrete particle swarm optimization (EDPSO) is proposed. The enhancement of the discrete PSO algorithm is achieved through modifying the velocity update equation to bound the resultant particles and ensuring feasibility. Furthermore, EDPSO is assisted by two heuristic algorithms random first fit (RFF) a

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Publication Date
Sun Jan 16 2022
Journal Name
Iraqi Journal Of Science
Fuzzy Entropy in Adaptive Fuzzy Weighted Linear Regression Analysis with Application to Estimate Infant Mortality Rate
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An adaptive fuzzy weighted linear regression model in which the output is based
on the position and entropy of quadruple fuzzy numbers had dealt with. The solution
of the adaptive models is established in terms of the iterative fuzzy least squares by
introducing a new suitable metric which takes into account the types of the influence
of different imprecisions. Furthermore, the applicability of the model is made by
attempting to estimate the fuzzy infant mortality rate in Iraq using a selective set of
inputs.

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Publication Date
Tue Oct 09 2018
Journal Name
Bulletin Of The Iraq Natural History Museum (p-issn: 1017-8678 , E-issn: 2311-9799)
THIRTY TWO ALGAE NEW RECORDS REPORTED IN PONDS AT GWER SUB-DISTRICT, ERBIL -KURDISTAN REGION, IRAQ
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    This study was carried out from February to October 2012 in six semi salty ponds in Gwer sub-district which is the first work in the area. A total of 32 species and 2 genera of algae where reported as the new records. Mostly the non diatoms are belonging to Cyanophyta, Chlorophyta, Euglenophyta, Cryptophyta, Chrysophyceae, while diatoms or Bacilariophyceae are belong to pennals- order.

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