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jeasiq-1698
The Effect of Viral Marketing Technologies on Consumer Behavior _ A survey of a sample of students from the college of administration and economics
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Abstract:

Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.

The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?) The objective of the study is to identify the respondents' views on their acceptance of viral marketing techniques and their impact on their behavior.

To achieve the objectives of the study (294) questionnaires were distributed to a sample of students of the college  of Administration  and Economics as users of the Internet and its applications (Web Site, E-mail, Facebook, YouTube and Viber) on the one hand, and consumers as well.

In order to test the hypothesis of the main study, which states that (there is no statistically significant correlation between viral marketing techniques and consumer behavior) and its hypotheses, the data were analyzed statistically using Minitab. The results of the study were statistically significant and found that there was a positive correlation between the study variables. The results of the study showed that there is a significant positive effect of the removal of viral marketing techniques on the behavior of the consumer in the sample of the study, except for Viber technology, it does not affect consumer behavior. Organizations that use different technologies to introduce their products have a positive impact on consumer behavior.

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Publication Date
Tue Jul 08 2025
Journal Name
Journal Of Administration And Economics
استخدام بحوث العمليات في اتخاذ القرارات الادارية
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يهدف البحث الى استخدام بحوث العمليات في اتخاذ القرارات الادارية لما لها من اهمية في مواكبة التطورات الحاصلة في مجال استراتيجيات الاعمال ونظم المعلوماتية وإدارة المعرفة في القرن الحالي، إذ لم تعد الأساليب التقليدية في اتخاذ القرارات الإدارية مجدية بعد ظهور توجهات حديثة في الإدارة تركز على ضرورة الاعتماد على الأساليب الكمية كبحوث العمليات, وقد تطور استخدام بحوث العمليات في السنوات الماضية بشكل كبير وأصبحت أ

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
سيمياء المسكوت عنه في القصص العربي القديم
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The semiotic approach to the unspoken seeks to analyze the text in an esoteric way, that is, to clarify what is hidden from it by reading between

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Publication Date
Wed Jan 01 2014
Journal Name
Journal Of The College Of Languages (jcl)
La voix de la mère dans À la Recherche du Temps perdu
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Abstract

The twentieth century French novel had undergo a significant change that took the form of a radical move from the traditional son who follows his father to one who no way prevalent in the classical French novel. The new son in the 2Oth century novel finds himself emotionally attached which both became a new trend and approach in novel writing.

Marcel Proust's novel which can be considered a source of inspiration for most of 2Oth century novelists is a good example of the mother supremacy which is crystal clear from the first page through its parts and chapters till the last page. In fact, Proust had written a completely different novel from the Balzacian conventions. Unlike the latter's novels, Pro

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Publication Date
Wed Jun 01 2011
Journal Name
Political Sciences Journal
بصمات الذاكرة التاريخية في الحياة الوطنية العراقية
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بصمات الذاكرة التاريخية في الحياة الوطنية العراقية

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Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
التجربة الاتحادية في دولة الامارات العربية المتحدة
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التجربة الاتحادية في دولة الامارات العربية المتحدة

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Publication Date
Mon Jan 01 2018
Journal Name
Journal Of The College Of Languages (jcl)
Title Semiotic in Creative Texts
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Contemporary researchers realized the importance of the title. Many researches and studies concerned in titles and their analyses on the structural, semantic and pragmatic levels have been developed. Title gives a vital assistance to control the text harmony and to understand its vague aspects. It is the axis which re-generates itself, grows, and re-produces itself; as if it were a head for a body.

Title has strong relation to the reader- waiting horizon, multiplies as many levels of understanding are there. The horizon of waiting is limited by the title, basically, to be the first reason for the text entrance, as the first thing attracts the reader is the title.

Approaching title scientifically and objectively is impossi

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
المنهج التجريبي والمنهج الرياضي في فلسفة الكندي
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الكندي هو ابو يوسف يعقوب بن اسحاق بن الصباح . كما هو عند ابن جلجل (1) بن عمران بن اسماعيل بن محمد بن الأشعث بن قيس الكندي . كما يضيف ابن النديم(2) كان أبوه اسحق بن الصباح أميرا ً على الكوفة للمهدي والرشيد . على ما يقرره ابن نباته المصري(3) ، كان جده الأشعت بن قيس من أصحاب النبي الكريم وكان قبل ذلك ملكا ً على جميع(كندة)

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Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
أهل الذمة وأثرهم العلمي في العصر العباسي
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Non-Muslim scholars, who are Jews, Christians, Sabians and Magi, excelled in various pure scientific and human sciences, being the owners of civilizational inheritances. On the rest of the sciences in which non-Muslims excelled, namely mathematics, chemistry, astronomy, astrology, philosophy, history, and the Arabic language.

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Publication Date
Sun Sep 03 2023
Journal Name
مجلة درااست دولية
بناء الدولة في الفكر السياسي لجون راولز
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تعد مسالة بناء الدولة احدة المواضيع المهمة في حقل الدراسات السياسية والتي تعكس مظهراً متعدد الابعاد لمبدأ الثقة المنشود بين الحاكم والمحكوم، فمنذ أمد طويل تحاول الدول تحقيق تنميتها السياسية والبحث عن مقومات ترشيد سياسي لقدراتها المؤسساتية والوظيفية بهدف تعزيز اسس التكامل والاندماج بين المجتمع السياسي والمجتمع المدني. عليه انطلق جون راولز في مفهومه لبناء الدولة المعاصرة من بناء المجتمع العادل، فالعدالة ه

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Publication Date
Fri Jan 01 2016
Journal Name
Journal Of The College Of Languages (jcl)
Étude des aspects de la peur Dans « La Peste » d'Albert Camus
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Resumé

La Peste, paru en 1947 et qui reçoit le prix des critiques acquiert a Camus  une notoriété universelle, il reçoit en 1957 le prix Nobel pour une œuvre qui, selon les termes de l’Académie suédoise : « met en lumière les problèmes se posant de nos jours à la conscience des hommes ». A Oran où il n’arrive jamais rien, quelque chose va arriver. On découvre un rat mort, couvert de sang. Deux jours après on en trouve des centaines, puis des milliers. Deux semaines plus tard, un homme meurt d’une maladie, décrite avec précision, mais sans recherche de l’horreur. Après cet événement, on signale une dizaine, puis une vingtaine de cas de fiè

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