This research aims at identifying the communicative habits and content reflections on the communication process, especially the young audience which is one of the main group for whom the announcements are made. Because young people face life with passion and aspiration making them respond to each effect used by the media in the design of the advertising using all the effective techniques, attractive methods for young children like depending on drama, technical tricks, music and logos easily to be remembered and responded to the desires of the young in their entertainment. This research also aims at identifying the impact of the internet as a channel of commercial advertising on the purchasing behavior of young people at the universities

The present study aims to explore the effectiveness of a proposed study unit based on the funds of knowledge theory in developing the attitudes towards cultural identity and the proposed study unit. In order to achieve the goal of the study, the two researchers followed the quasi-experimental approach, where the study sample consisted of (28) female students of the fifth-grade at Al-Jeelah Basic Education School, Al-Dakhiliyah Governorate in the Sultanate of Oman. The data were collected by two scales: the first is a scale of attitudes towards cultural identity consisting of (26) items. The second was a scale of attitudes towards the proposed study unit, which consisted of (24) items. The results of the study revealed that the effect of

In the analysis of multiple linear regression, the problem of multicollinearity and auto-correlation drew the attention of many researchers, and given the appearance of these two problems together and their bad effect on the estimation, some of the researchers found new methods to address these two problems together at the same time. In this research a comparison for the performance of the Principal Components Two Parameter estimator (PCTP) and The (r-k) class estimator and the r-(k,d) class estimator by conducting a simulation study and through the results and under the mean square error (MSE) criterion to find the best way to address the two problems together. The results showed that the r-(k,d) class estimator is the best esti

In addition to being a religious book with high human and moral themes, Nahj al-Balagha is considered a mirror of Arab culture and a literary masterpiece at the height of eloquence and eloquence, and because proverbs in the form of short, concrete and understandable phrases for everyone, experiences, thoughts and convey ideas, Imam Ali (AS) used it to facilitate the understanding of various political, social and moral concepts. In this article, we intend to criticize the way Dashti, Shahidi and Foladvand translated it by using Newmark's model due to the importance and cultural reflections of proverbs in understanding the cultural atmosphere governing Nahj al-Balagheh. In his evaluation model, Newmark divides cult

Tumor necrosis factor-alpha (TNF-α) antagonists’ therapy are expensive and has a non-responsive rate between 30% to 40% in rheumatoid arthritis patients. Genetic variation plays a vital role in the responsiveness to this type of therapy.The aim of this study is to investigate if the presence of genetic polymorphism in the TNF-α gene promoter region at locations -376 G/A (rs1800750), -806 C/T (rs4248158), and -1031 T/C (rs1799964) affects rheumatoid arthritis patient's tendency to be a non-responder to etanercept.

Eighty RA patients on etanercept (ETN) for at least six months were recruited from the Rheumatology Unit at Baghdad Teaching Hospital. Based on The European League Against Rheumatism response (EULAR) criteria, patient

In this study a new strain of mesophilic Bacillus subtilis AIK, recorded for the first time in Iraq, was used to remove nickel (Ni) from aqueous solutions. The factors that affect bioremediation include temperature, pH value and metal concentrations. The results showed that the highest removal efficiency (R%) was 54, 52 and 48% at 25⁰C and pH of 5, 7 and 9, and with 10 ppm Ni concentration respectively. Whereas the highest R% recorded was 47, 45 and 52% at 30⁰C and of pH 5, 7, and 9 with 1 ppm Ni concentration respectively. On the other hand, the highest R% at 40⁰C was 49, 46, 42 % at pH 5, 7 and 9, with 5, 10 and 10 ppm Ni concentrations respectively. The results also showed that the optimum pH value for Ni removal at bot

Heavy metal contamination comprises a great concern in the environment. A magnetic study combined with heavy metal analyses was performed in the Sawa Lake in Al-Muthanna governorate (southern Iraq). Concentrations of selected heavy metals (Cr, Fe, Ni, As and Pb) have been measured and magnetic susceptibility (χ) of sediment samples collected from the lake bottom was calculated.

The results confirmed that a cement plant, which is located less than two kilometers away from the lake has no contamination levels on the lake’s sediments. No enhancement in the magnetic susceptibility was observed. X-ray florescence (XRF) was performed for heavy metal analyses.

Spatial variations of χ with the mean value of 4.58 x

 The polymeric complexes were obtained from the reaction of polymeric Schiff base.N-crotonyl-2-hydroxyphenylazomethine (HL), with divalent metals Pt (II), Cr (II). The modes of bonding and overall geometry of the complexes were determine through spectroscopic methods and compared with that reported from analogous monomeric ligand. This study revealed square planer geometry around the metal center for [Pt(L)Cl] and distorted octahedral geometry for Cr complex [Cr(L)Cl(H₂O)₂].

A study was carried out to analysis of some heavy metals in nine different types of vinegar, belong to Grape, Apple, Synthetic White, Date, Hawthorn, Garlic, Cactus, Pomegranate and Ginger vinegar, which are locally available in Iraqi folk medicine markets. The concentrations of heavy metals in the studied samples including, Cr, Mg, Mn, Zn, Fe, Cd, Ni, Pb and Ag, were determining by using flame atomic absorption spectrophotometry. All data were subjected to statistical analysis by calculating accuracy, precision and correlation coefficient for each concentrations level. The results indicate that Ni was recorded the highest concentration in all studied samples except, Ginger and cactus vinegar, each one receded the highest concentration valu

   The study have been conducted to estimated the  concentration levels of heavy metals  in samples  of solid particles residue which collected randomly from street dust that produced  with neglected municipality wastes  in Baghdad City. Samples were collecting from services and dwelling street in Elmashtal region in Resapha side and Albaya regions in Karkh side at Baghdad City, regions characterized with different activities, a qualities analysis for the compounds doing with the following tests: 1- By using soil sieves was fragmented and limited the particulates of dust especially the dangerous types which associated with dust compounds and air pollution. 2- Digesting and analyzing of samples have been