The emergence of the Internet and its transformation in the early nineties of the last century led to a means of mass communication that brought about significant structural changes in the media map.
Over the course of historical development, the public did not engage the media in its behavior in the implementation and dissemination of an idea, generalization or theory put forward by media experts or practitioners through these means to do it. Blogs represent the most important service provided by the Internet in recent years which has gained special importance in the media field. Where the word “Blogs” has several names: (alternative media), (blogging press), (popular press) and other names.
The media audience, who has been transformed by digital communication into websites, has found these websites as an alternative means to own, formulate its policies, write articles and edit them to support interaction and freedom of speech at a low cost and with wider public participation.
The rapid growth of blogs in the world, where the number of blogs in 2004 reached about four million blogs connected with each other by links to more than half a million links. This number rose in 2005 to reach 21 million blogs. (Blog Herald) estimated the number of blogs in the world at 100 million blogs. Middle East figures are dwarfed by the rest of the world. The number of Arab blogs to about 490 thousand blogs, which is equivalent to 0.7% of the number of blogs in the world.
From this, it can be said that the blogs gave activists and new doers in the society an opportunity to use their technical characteristics to play an important role as guardians of the public interest and monitors the performance of both politicians and the media itself.