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Consumer attitudes towards the integrated marketing communications of the UAE Etisalat company: A study of a sample of its subscribers in the emirate of Abu Dhabi
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The continuous technical development in the means of communication and information technologies has led to an increase in competition in the provision of service and product on the part of the organizations, as this competition does not know silence and stability on specific methods, but rather it is a world that is constantly moving and renewed in approaches, methods and approaches, and the focus of attention of integrated marketing communications practitioners are Customers, for them, organizations sell their goods, products, services, and ideas, and with them, they become stronger in competition.
This scientific study aimed to identify the trends of the initiators towards the integrated marketing communications of (the Emirates Telecommunications Company) Etisalat, by carrying out a field study of a sample of its subscribers in Abu Dhabi, as well as identifying the most effective and interactive marketing methods and methods in marketing. And the role of marketing communication means in enhancing the information of service subscribers from the respondents' point of view.
The study was carried out using the descriptive approach to suit the nature of the problem and its questions, and a questionnaire was designed to collect the primary data for the study. The sample method was also used to collect data due to the large size of the research community. The study reached many scientific results that clarify the respondents' attitudes towards the services provided by (a telecommunications company) Etisalat, in addition to their reminder roles.

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
التعريف بمخطوط كنز التجار في معرفة الأحجار
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اهتم العرب بالجواهر والاحجار الكريمة منذ القدم وازداد هذا الاهتمام في حقب الترف والحضارة . ولم يقتصر استخدام الجواهر والاحجار على الطبقات الغنية كالخلفاء والامراء والوزراء بل شمل كل شرائح المجتمع الاخرى لان الاحجار

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Publication Date
Tue Dec 11 2018
Journal Name
Arab Science Heritage Journal
البيروني البيروني وجهوده العلمي في الرياضيات والفيزياء
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    He was born in one of  suburbs of Khawarzm in 362 AH and he was  died in 440 AH.  Newton and Gregor quote from him the  mathematical laws in the interpolation and he laid the first foundations for trig.

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Publication Date
Tue Jan 01 2013
Journal Name
Journal Of The College Of Languages (jcl)
Использование Лексики в современном языке СМИ (В политических текстах)
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Современные исследователи газетного речи много пишу об активном использовании разговорной и даже разговорно-сниженной, жаргонной лексики в общественно-политической публицистике. Это вызвано тем, что «…в силу того контраста, который невольно возникает при соприкосновении разговорных элементов с привычно книжными словами и построениями языка газеты, они были сразу осмыслены как сильное средство созд

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Publication Date
Thu Jul 10 2025
Journal Name
Journal Of Administration And Economics
استخدام بحوث العمليات في اتخاذ القرارات الادارية
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يهدف البحث الى استخدام بحوث العمليات في اتخاذ القرارات الادارية لما لها من اهمية في مواكبة التطورات الحاصلة في مجال استراتيجيات الاعمال ونظم المعلوماتية وإدارة المعرفة في القرن الحالي، إذ لم تعد الأساليب التقليدية في اتخاذ القرارات الإدارية مجدية بعد ظهور توجهات حديثة في الإدارة تركز على ضرورة الاعتماد على الأساليب الكمية كبحوث العمليات, وقد تطور استخدام بحوث العمليات في السنوات الماضية بشكل كبير وأصبحت أ

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
سيمياء المسكوت عنه في القصص العربي القديم
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The semiotic approach to the unspoken seeks to analyze the text in an esoteric way, that is, to clarify what is hidden from it by reading between

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Publication Date
Wed Jan 01 2014
Journal Name
Journal Of The College Of Languages (jcl)
La voix de la mère dans À la Recherche du Temps perdu
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Abstract

The twentieth century French novel had undergo a significant change that took the form of a radical move from the traditional son who follows his father to one who no way prevalent in the classical French novel. The new son in the 2Oth century novel finds himself emotionally attached which both became a new trend and approach in novel writing.

Marcel Proust's novel which can be considered a source of inspiration for most of 2Oth century novelists is a good example of the mother supremacy which is crystal clear from the first page through its parts and chapters till the last page. In fact, Proust had written a completely different novel from the Balzacian conventions. Unlike the latter's novels, Pro

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Publication Date
Wed Jun 01 2011
Journal Name
Political Sciences Journal
بصمات الذاكرة التاريخية في الحياة الوطنية العراقية
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بصمات الذاكرة التاريخية في الحياة الوطنية العراقية

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Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
التجربة الاتحادية في دولة الامارات العربية المتحدة
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التجربة الاتحادية في دولة الامارات العربية المتحدة

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
المنهج التجريبي والمنهج الرياضي في فلسفة الكندي
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الكندي هو ابو يوسف يعقوب بن اسحاق بن الصباح . كما هو عند ابن جلجل (1) بن عمران بن اسماعيل بن محمد بن الأشعث بن قيس الكندي . كما يضيف ابن النديم(2) كان أبوه اسحق بن الصباح أميرا ً على الكوفة للمهدي والرشيد . على ما يقرره ابن نباته المصري(3) ، كان جده الأشعت بن قيس من أصحاب النبي الكريم وكان قبل ذلك ملكا ً على جميع(كندة)

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Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
أهل الذمة وأثرهم العلمي في العصر العباسي
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Non-Muslim scholars, who are Jews, Christians, Sabians and Magi, excelled in various pure scientific and human sciences, being the owners of civilizational inheritances. On the rest of the sciences in which non-Muslims excelled, namely mathematics, chemistry, astronomy, astrology, philosophy, history, and the Arabic language.

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