The paper examines key aspects of the use of phraseologi-cal units related to colors in Russian culture and speech. It explores their role in shaping cultural identity, reflecting national characteristics and men-tality. The study analyzes the frequency and contexts of the use of color-related phraseological units in contemporary speech, as well as the influ-ence of media and literature on their popularization. The author highlights the significance of phraseological units in preserving cultural heritage and fostering a deeper understanding of language and culture.

Аннотация: настоящая статья посвящена обоснованию важности задачи формирования медиаграмотности у вторичной языковой личности на современном этапе развития общества. В тексте работы трактуются основные теоретические понятия, связанные с заявленной проблемой, такие как «языковая личность», «вторичная языковая личность», медиаграмотность», «коммуникативная компетенция», «медиатекст». Также определяе

ABSTRACT This article examines the concepts of "discourse" and "political discourse" from the point of view of various researchers and linguists. The main linguistic features characteristic of political discourse are also presented. The term "discourse" is used in various scientific disciplines such as philosophy, linguistics, political science, anthropology, sociology, etc. However, there is no unambiguous definition of this term that unites all situations of its use today.

الملخص: تتناول هذه المقالة مشكلة دلالات النموذج النصي باعتبارها من المسائل النشطة في علم اللغة النصي، وتبحث في العلاقات الدلالية ودورها في الكشف عن تلك الروابط المعنوية التي يمكن على أساسها التمييز بين أنواع العلاقات الدلالية «الترادف، والتضاد، وتعدد المعاني»، وتطرح فكرة أن العلاقات الدلالية قادرة على التعبير عن الروابط النموذجية (البارادigmatic) بين وحدات اللغة «الكلمات». كما توضح دور العلاقات الدلالية في ت

Аннотация. Статья посвящена анализу устойчивых выражений (фразеологизмов, пословиц, поговорок, идиом) в русском языке и их роли в формировании языковой и культурной идентичности. Рассмат-риваются лингвистические характеристики, историко-культурный кон-текст, коммуникативные и прагматические функции, а также отражение русского менталитета и традиций. Особое внимание уделяется актуаль-ной проблеме транс

Any natural language is a multilevel system in which all elements are interrelated and mutually conditioned. The stability of this system ensures intergenerational communication among people speaking the language. However, the language, like a living organism, is in constant development, one of the consequences of which is the replenishment of the vocabulary of the language with new words - borrowed from other languages or formed according to the derivational models existing in a given language. In this paper, a contrastive analysis of the Arabic and Russian languages is made. Since affixal, in particular prefixal word formation, is characteristic of both languages under consideration, we had enough grounds for a comparative study. Contrast

Abstract: This article is a comparative analysis of the concept and types of homonyms in Russian and Arabic. Homonyms are lexical units that have the same sound but different meanings. The study of homonymy in different languages can help reveal the features of the semantic structure and syntactic rules of each language. The article discusses the main aspects of homonymy in Russian and Arabic, as well as a comparative analysis of the types of homonyms that exist in both languages. The study includes an analysis of the semantic meanings of homonyms, their use in context, and possible differences in syntactic features that may affect their interpretation and perception by native speakers of these languages. The purpose of the article is to id

Abstract Purpose of research: The purpose of the article is to conduct a comparative analysis of the concept and types of puns in the Russian and Arabic languages. The main focus is on identifying similarities and differences in the definition of a pun, as well as analyzing its various types in both languages. The purpose of the study is to understand how puns are used to achieve comic or semantic effect in different cultural contexts. Methods: The study includes an analysis of literature providing information about puns in Russian and Arabic. For comparative analysis, methods were used to compare concepts, definitions and types of puns in both languages. The phonetic, semantic and syntactic aspects of the pun are considered, and cultural f

This study analyzes the stylistic features of euphemisms in feminist discourse, based on material from the contemporary Russian press of the period (2015–2025). The central issue lies in how the linguistic devices used to soften the harshness and confrontation in discourse contribute to shaping a distinct feminine communicative style within media discourse, where the context necessitates combining the expression of the author\\'s position with maintaining a harmonious interaction with the wider audience. This study aims to uncover and classify the stylistic mechanisms of euphemism at the lexical-grammatical, syntactic, and pragmatic levels, as well as to determine its role in constructing gendered linguistic behavior. The research finding