Using of Multi-agent based simulation method in investigating consumer behavior.

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13/5/2014 9:36 AM

Using of Multi-agent based simulation method in investigating consumer behavior.



Małgorzata Łatuszyńska( Institute of IT Management/ University of Szczecin, Poland)
Agata Wawrzyniak( Institute of IT Management/ University of Szczecin, Poland)
Fatimah Furaji (Science faculty University of Basrah, Iraq)


Abstract

This study was amid to identify opportunities and benefits resulting from using multi-agent based simulation in investigations of consumers behaviour. There is described the essence of the method, discussed the main directions of its applications and identified complementarities to other approaches, which are used in the analysed scientific area.
Key words: multi-agent based simulation, consumer behavior.



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